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The consumption of beer has rapidly grown in the last five years, primarily due to an increase in disposable income and change of consumer preferences. Many consumers, especially young people, have embraced different types of beer over other alcoholic beverages such as spirits.
Internet retailing for alcoholic beverages
Internet retailing has been a key strategy for innovative businesses to drive sales and growth in the highly competitive alcohol industry. The alcohol industry in Malaysia and other parts of the world has experienced growing product and brand availability on online alcohol delivery platforms. More and more consumers are willing to buy beer online. Online alcohol delivery services have especially been a hit among the young drinkers who demand quality shopping experience and variety in brands. Consumers want a great experience when shopping for their favorite drinks. Also, online delivery platforms such as SoTipsy come in handy when trying out new brands.
Changing tastes and preferencess
The Malaysian beer market is characterized by ever-changing tastes and preference across varying category of consumers. New alcoholic beverages have been launched to meet changing consumer trends. The modern beer consumer demands unique and utmost quality beers. For beer manufacturers, the importance of using quality ingredients and processing methods cannot be overstated. Buying beer online provides shoppers with a huge variety in flavourings and flavor combinations.
Craft beers are typically made by small and independent brewers. The brewers experiment with the ingredients and brewing period to achieve varying alcohol content and flavors. Some craft beers are highly preferred by a section of consumers due to their no after-taste and hangovers, unlike conventional beers. Microbrewers vary the ingredient’s qualities to satisfy particular consumer segments. Consequently, a wide range of craft beers are available with distinct taste and smell. The brewing style distinguishes the different craft beer brands in the industry. Many craft beer makers have invested in internet retailing to gain more foothold in the Malaysian market.
During the recent years, Malaysia and many other highly modernized economies have experienced rapid growth in the demand for premium beer brands. Consequently, Global brands have increased product offerings for premium beer targeted at expanding market segments. Consumers want to be associated with reputable and globally acclaimed premium beer brands. Further growth of demand for premium is projected, especially with the increase in disposable income and popularity of alcohol delivery platforms.
Established beer makers are facing stiff completion from imported and local craft beers. Consequently, consumers have more options in terms of alternative flavours. Beer makers are investing in better packaging to achieve a competitive edge. It’s worth noting that the nature of the packaging plays a significant role in customer satisfaction and overall customer loyalty. SoTipsy is the go-to online liquor shop in Malaysia. We primarily deliver across Kuala Lumpur, Selangor and surrounding areas. Our coverage is expanding to other regions such as Johor, and Penang, besides several South-East Asian countries, including Singapore and Thailand. Feel free to contact us today for quality booze at competitive bargains.